Kaiser's Tengelmann AG


The customer:

Kaiser’s Tengelmann AG exists since 1999 due to the organisational fusion of the supermarket players Kaiser’s and Tengelmann. They belong to the leading LEH chain in Germany.

The project:

Consultancy regarding Kaiser’s Tengelmann AG’s participation in HappyDigits, the multipartner Deutsche Telekom and KarstadtQuelle bonus programme. Client Vela supported Kaiser’s Tengelmann conceptually as well as operatively in the link-up and followed the implementation up to the first few weeks of its becoming fully operative.

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