BayWa AG


The customer:

BayWa AG has ranked among Germany’s major wholesalers/retailers and service providers in the building materials, agricultural and energy sectors since 1927. With the number of retail outlets currently standing at 2,400 and over 15,000 employees, the company generates annual revenues of approximately € 5 billion as a service provider and in the wholesale and retail trade.

The project:

Coaching in the Customer Loyalty Management department with regard to data analysis and reporting, including the coordination of requirements with the Controlling and IT departments.

Objectives and results:

  • As-is analysis of the BayWa Card
  • Consultancy services relating to a technical concept for value-oriented customer management
  • Consultancy services regarding content and approach
  • Coaching of employees in the Customer Loyalty Management, Controlling and IT departments

Interested in learning more? Feel free to contact us for further information.

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