DEVK Versicherungen

The customer:

DEVK is Germany’s fourth largest household and liability insurer and fifth largest passenger car insurer. Over 3 million customers with more than 11 million risks place their trust in DEVK. DEVK customers are looked after by approximately 2,000 full-time sales partners and 16,000 representatives with over 1,100 information centres.

The project:

Design, technical implementation and operation of a software solution for centralised and decentralised direct marketing (including customer loyalty initiatives) based on Client Vela’s "DialogWorld" system solution.

Objectives and results:

  • Management of written customer care
    Utilization of the platform via the Internet, even with narrow bandwidth
  • Automatic user management (for sales partner) by means of automatic data delivery from the central office via the Intranet
  • Evaluation of mailings
  • Optimisation of postage costs and cost control, using scheduled centrally subventioned and/or pooling drop dates
  • Campaign administration (independent administration of the campaigns by the company)
  • Personalised campaign preview (PDF). 
  • Prevention of “duplicate contacts” by storing customer contact histories
  • No specialized IT know-how required

Interested in learning more? Feel free to contact us for further information.

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