The customer:
The DGV is the collective association of all German golf clubs. All of the approx. 400,000 golfers in Germany receive a membership card and regular information from the DGV. Furthermore, the DGV organises many different events from regional golf championships and international amateur championships to the German Open.
The project:
The aim of the project, supported by Client Vela, is the enhancement of the GolfCard via added value services by attractive cooperation partners. Client Vela consults the DGV with regard to the implementation of the concept and arranges contacts for strategic marketing partnerships with leading companies from different sectors. By providing an attractive, varied, emotional and/or financial added value, the companies, in the context of a DGV partnership, will gain access to the attractive target group of golfers.