The Company

Agip is a commercial brand of the Italian group Eni S.p.A., one of the world's leading oil companies. In Germany, Agip has a presence of over 600 modern service stations and shops. To the business customer, Agip offers lubricants and fuels as well as individual service modules and high quality speciality products.

The Project

Client Vela acquired, prepared and implemented Agip Deutschland as a partner for the SüdBest Loyalty Scheme, initiated by the EnBW. Therefore, Client Vela completed the following tasks:

• Key Accounting and contract negotiation
• Conceptual and technical link-up to the scheme and its systems
• Consulting in the area of direct marketing, dialog marketing and partner presentation
• Training and preparation of the Agip personnel
• Consulting for further development for Agip within the SüdBest scheme
• Analytics of the transactions data and reporting

Objectives and success for the customer

• Successful link-up of Agip to the SüdBest loyalty scheme
• Company-wide adjustment and optimization of all relevant processes
• Currently Agip is one of the most successful partners in the scheme
• Minimal rate of participants and partner query (Agip gas station leaseholder) due to good preparation of the Agip personnel and clear communication of the partner benefits