The customer:
With approx 1 billion € turnover, around 3000 employees and over 12 million customers, Verlagsgruppe Weltbild is one of the most prominent media companies in Germany. Weltbild sells books, videos, CDs, DVDs, software and Ideenshop articles via catalogue, internet and its 240 Wetlbildplus outlets in Germany, Austria and Switzerland.
The project:
Comprehensive analysis of existing customer information and based on that, conception of correspondingly effective measures to:
- Gain purchasing-decision information about customer behaviour
- Gain effective use of synergy effects among hybrid customers
- Develop potential growth in turnover