If you don't know which groups and evaluation opportunities your data includes, we can partion and summarise it with the aid of data mining techniques, such as clustering, associative analysis and decision making trees. This allows you to get more information from your data and prepare it for further analyses in the best way possible.

Client Vela has all the technical prerequisites and expertise necessary to conduct comprehensive analyses of the large body of data that is built up in the course of customer-loyalty schemes and thus can turn your data into knowledge.